Zero Carbon World

The advertisement strategy recommendation application is a tool for marketers that are unfamiliar with the most recent trends found on the short-form video application TikTok that are popular with younger target audiences. This tool will provide trends that are most relevant to the user’s business model, as well as comprehensive descriptions and examples of their implementations. The application also provides possible influencers that have subscribed to the network that would be most effective in the specific advertisement campaign. 

This application will benefit marketers by assisting in increasing their audience in the age-group of young adults. The tool targets the main work practice of marketers: researching the most effective trends and how to implement them in line with specific business models. The application performs this work practice by taking their specific business preferences and supplying effective trends that can be implemented, as well as assisting in connecting with influencers. This solves the problem of lack of time in the work week and supplies supplemental room to improve the advertisement itself, decreasing stress for marketers, and providing a more flexible development process.